Total Death Guitars
Logo & Branding
Date: 2023
Client: Total Death Guitars
Total Death Guitars is the newest addition to the handcrafted guitar industry. This Austin, TX based artisan is inspired by their surrounding diverse music scene and sought out to make handcrafted, classically designed guitars for your everyday musician.
They wanted a classic, retro logo design that contrasted with their edgier company name, so to achieve that I designed a logo that called back to the 60's and 70's flower child aesthetic. The aesthetic includes textured patterns, neutral colors paired with a bold red, and 70’s curved serif text.