Date: 2023
Client: Murphy Ayala

Based in Raleigh, NC, artist Murphy Ayala is known for her evocative rural slice-of-life oil paintings. With expertise born from her experience as a former partner with Little Diversified Architectural Consulting, Murphy’s understanding of architecture, space, shadow, and light provides the foundation for her work.

Murphy wanted a logo that was representative of the subtly and minimalism in her pieces. The final choice was a version that combined her MA initials but abstracted them to appear like the casted lights and shadows in her work.