Date: 2023
Client: FINE Bikes

FINE Bikes is a small, independent bike company where they create custom bikes for avid bikers. When the owner approached me for branding, they wanted a new stencil style logo and a secondary cloud logo badge.

Incorporating dynamic and bold stencil-ready typography was important for the designer. They wanted versatile designs that could be multi-purpose with the bike detailing. Along with the type came with a vibrant retro color palette that emphasized the energetic yet classic nature of FINE’s bikes.

We’ve begun to expand the FINE brand with a line of t-shirts that call back to 90’s playful skate culture. This gives FINE more singular designs that they can use to expand their branding. When working with small businesses, I aim to give them designs that gives them the most branding opportunities!